Minimum Viable Product.
Suitable for technology startups that lack expertise across key functions - IT Development, Marketing, Operations, Finance - and/or need support in managing the MVP (Minimum Viable Product) development and launch processes, end-to-end.
Objective of the MVP process is the development of a reduced function product, in shortest time with lowest budget to enable rapid market testing and customer feedback.
- Product-Market Fit review.
- Business Model development/review.
- Financial Plan development/review.
- MVP Project definition - resources, time, budget.
- MVP Team assembly. Outsourced CXO and junior-level resources brought in, as needed.
- MVP Implementation (list not exhaustive).
- IT Functional definition/development.
- Marketing Strategy and Testing.
- Sales Strategy and Deployment.
- Customer Support Strategy and Deployment.
- MVP Launch.
- Marketing campaign launch and monitoring to minimize cost of customer acquisition.
- Customer feedback gathering for iterative product/processes improvement.
- Customer Churn monitoring and launch of Retention initiatives.
- Flexible organization structure design in preparation for scaling up.
- Financial tracking and preparation for next round of fund raising.
- On demand.
- Fixed number of hours/month.
ONLINE MARKETPLACE - HEALTH SERVICES.
Outsourced CTO/CMO/CFO: MVP Implementation Planning. Financial Plan development to estimate MVP resources and budget needed. Pricing Strategy development. Business Model refinement. Led IT development of online marketplace and integration with a HIPAA complaint video platform in record time and at lowest cost. Led AWS/Backend HIPAA compliance process.
MOBILE VIDEO PLATFORM - SPORTS.
Outsourced CTO/CMO/CFO: MVP Implementation Planning. Financial Plan development to estimate MVP resources and budget needed. Pricing Strategy development. Led mobile app development (incorporating video and LBS). Reduced Customer Cost of Acquisition to best in class levels. Develop Fund Raising materials (investor pitch, term sheet).
BUSINESS INTELLIGENCE PLATFORM.
Founder/CEO/CTO: Funding and overall strategy development and leadership. Financial Plan development to estimate MVP resources and budget needed. Led IT Development of sophisticated AI capabilities to support platform.